Week 6 - Storyboard

    I created a concept storyboard that would demonstrate the execution of some of the themes in my proposed project.  The video post regarding visual literacy posed the question “How can I convey a deeper understanding of imagery in my subject area?” (Ballett, 2009). The student-led topics I am facilitating for my proposed course or project takes a slightly different but related step by asking students to think deeply about how the imagery in their environment relates to subject areas they are learning about.  Learning about academic subjects using familiar context, could help students be more motivated, reflective, and thorough in their participation and analyses. Also, the discovery of new information about an area you have known for years, might trigger additional curiosity.

               

    With these considerations in mind, I decided to make a brief video introducing a historical site in downtown Newark, NJ. Since the project is attempting to get participants to see their existing neighborhood in a more thought-provoking way, the present-day images are very relevant for framing the initial narrative.  Images of location needed to be prominent in the video, with minimal visual effects as they might distract from introducing the subject.  Also, the historical sight is well known due to its prominent signage and age.  However, there are lesser known facts that might make the site more culturally relevant to the present inhabitants. This is means that flow of the images and the narrative were important role because people might have preconceived notions about the significance of the site featured in the video.

Design Elements	Rationale
Space	In leveraging the cropping feature, I provided general panoramic views for the background scenes to set the stage for the subject and as I wanted the attention to focus on the historical site cropped the images accordingly.  Note this in # 1 and 2 compared to # 4 and #5.
Shape and Size	The vertical frame used to present the images of the church makes them more prominent (# 4 and 5) compared to the horizontal images of Prudential and the myriad of stores (# 1-3).  Even though Prudential is an imposing figure in # 3, its placement is in the background, which mutes the size. The use of close-ups identifies the sense of importance for specific subjects.
Pattern	The is an absence of geometric shapes but there is a recurring vision of urban scenes.
Value	The dominance of the images reflects the importance of those images in the overall narrative.
Design Principles
Focal point	There are intentionally more distinct focal points latter in the story because the initial images set the tone that the environment is hectic and fast-paced.
Movement	The first board is a great visual that allows the individual to really visual the fast face of downtown Newark
Rhythm	The rhythm decidedly changes from more hectic as noted by the urban scenes to more mellow and reflective as noted that by the landscaping and the small but peaceful churchyard.
Perspective	The video will be shot as if the viewer was taking a walk through the streets themselves.

References

Ballett, A. (2009) Visual Literacy Across the Curriculum. Retrieved from 

               https://youtu.be/XQNbAtK3c3g  October 4, 2017.

Golombisky, K., & Hagen, R. (2010). White Space is not Your Enemy: A Beginner’s Guide to

               Communicating Visually through Graphic, Web & Multimedia Design . Focal Press: New

               York, NY.

Krause, J. (2004). Design Basics Index: A Graphic Designer’s Guide to Designing Effective  

                Compositions, Selecting Dynamic Components & Developing Creative Concepts . HOW

                Design Books: Cincinnati, OH.

Prudential Financial. (2017) History. Retrieved from                http://corporate.prudential.com/view/page/corp/31790 on October 14, 2017.

Tettamanti, Steven; Amemasor, James; and Guderian, Greg. Interview with the New Jersey

             Historical Society. September 19, 2015