Monday, October 30, 2017

Week 7_8 - Multimedia Proposal Update

Hello everyone,

Attached is the update to my Multimedia proposal  (MMP):

https://drive.google.com/drive/u/0/folders/0B8H7wVUeR1yiSzA5eWQ0SnpMS1E


I made adjustments to the following:

  • instructor created collaborative blog site or web site for easier access to resources 
  • pre-course survey mechanism
  • pre-course protocols and timeline 
Refer to my screencast below for more discussion about my updates:


(https://youtu.be/NawfZq1n3VE)

A number of these updates were made based on reflections from the readings about cognitive processes as well as my experience learning and implementing these multimedia and design concepts. The experience gained from learning these tools can foster creativity, but also be frustrating and distract from learning objectives.  Therefore adjustments were made to minimize unnecessary procedural tasks students would need to perform that didn't contribute to learning goals (e.g. establishment of collaborative site).  Also, additional resources will be added regarding research techniques as well as multimedia tools.





Monday, October 16, 2017

Week 6 - Video


Video Link: https://youtu.be/fw7gL1gnfz0


This video is an introduction to a potential historical research project. The video reflects more than the output of a visual literacy exercise. The information leveraged can be information obtained during a history or civics class.  The application of that knowledge is exercised during a Media studies class. Therefore, leveraging visual literacy in projects might help engage students from a multi-disciplinary perspective (Fortuna, 2010). 

      The concept in the story board remained mostly consistent compared to the final video.  However, during post production, the order and timing of some of the shots were adapted to allow the flow and transitions in the video to be more succinct. Due to my technical limitations on shooting the scenes there were rough transitions that resulted when I attempted to zoom in for medium full frames for emphasis. See #4 in the Storyboard blog. Overall, I applied the following concepts when I produced my video.

      In the opening scene, there is initially a Long Shot in the opening sequence in that there is a clear horizon. This is useful in providing a general mood and impression of the environment. This is good especially if the video is being shown to someone not familiar with the area. There is also a great effect from the filmer’s use of the Tracking technique (Fortuna, 2010, pg.18). It allows viewers to move with the traffic and experience the pace of a typically busy urban street like Market and Broad Street.  

      The following scene introduces the viewer specifically to Broad Street where there is still an abundance of commercial activity.  The most prominent business is Prudential. The third shot attempts to change the attention from the busy commercial aspect of Broad Street to a more tranquil church. The panning technique which obviously changing direction.  Unfortunately, the camera was not mounted on a steady surface as the panning occurred so there is some turbulence.

The imagery in the subsequent scenes have tighter focal points like the bulletin depicting the historical facts of the church as well as the church itself. There is an attempt to do a medium full shot that zooms in from the panning from Prudential to the churchyard, but the transition was not smooth.  

The close shot of church with the camera angle from below was intentional to show reverence for the church and the historical contributions the church made to the Underground Railroad (Golombisky, 2010). This is also where the verbal narrative of the images is important for this project. The same building, especially well-known establishments like Prudential Financial and Old First Church have multiple meanings. The church might be prominent because its existence in a large metropolitan area for 350 years, so the call-out to the lesser known involvement in the Underground Railroad.



References

Ballett, A. (2009) Visual Literacy Across the Curriculum. Retrieved from https://youtu.be/XQNbAtK3c3g  
            October 4, 2017.

Golombisky, K., & Hagen, R. (2010). White Space is not Your Enemy: A Beginner’s Guide to
            Communicating Visually through Graphic, Web & Multimedia Design . Focal Press:
            New York, NY.

Fortuna, C. (2010). Lights! Camera! Action! A grammar of film for media literacy.
            Knowledge Quest, 38(4), 10-23.

Prudential Financial. (2017) History. Retrieved from http://corporate.prudential.com/view/page/corp/31790 on October 14, 2017.

Tettamanti, Steven; Amemasor, James; and Guderian, Greg. Interview with the New Jersey
            Historical Society. September 19, 2015


Week 6 - Storyboard

    I created a concept storyboard that would demonstrate the execution of some of the themes in my proposed project.  The video post regarding visual literacy posed the question “How can I convey a deeper understanding of imagery in my subject area?” (Ballett, 2009). The student-led topics I am facilitating for my proposed course or project takes a slightly different but related step by asking students to think deeply about how the imagery in their environment relates to subject areas they are learning about.  Learning about academic subjects using familiar context, could help students be more motivated, reflective, and thorough in their participation and analyses. Also, the discovery of new information about an area you have known for years, might trigger additional curiosity.
               
    With these considerations in mind, I decided to make a brief video introducing a historical site in downtown Newark, NJ. Since the project is attempting to get participants to see their existing neighborhood in a more thought-provoking way, the present-day images are very relevant for framing the initial narrative.  Images of location needed to be prominent in the video, with minimal visual effects as they might distract from introducing the subject.  Also, the historical sight is well known due to its prominent signage and age.  However, there are lesser known facts that might make the site more culturally relevant to the present inhabitants. This is means that flow of the images and the narrative were important role because people might have preconceived notions about the significance of the site featured in the video.





Design Elements
Rationale
Space  
In leveraging the cropping feature, I provided general panoramic views for the background scenes to set the stage for the subject and as I wanted the attention to focus on the historical site cropped the images accordingly.  Note this in # 1 and 2 compared to # 4 and #5.
Shape and Size
The vertical frame used to present the images of the church makes them more prominent (# 4 and 5) compared to the horizontal images of Prudential and the myriad of stores (# 1-3).  Even though Prudential is an imposing figure in # 3, its placement is in the background, which mutes the size.

The use of close-ups identifies the sense of importance for specific subjects.

Pattern
The is an absence of geometric shapes but there is a recurring vision of urban scenes. 
Value
The dominance of the images reflects the importance of those images in the overall narrative.
Design Principles

Focal point 
 There are intentionally more distinct focal points latter in the story because the initial images set the tone that the environment is hectic and fast-paced. 
Movement
 The first board is a great visual that allows the individual to really visual the fast face of downtown Newark
Rhythm
 The rhythm decidedly changes from more hectic as noted by the urban scenes to more mellow and reflective as noted that by the landscaping and the small but peaceful churchyard.
Perspective 
 The video will be shot as if the viewer was taking a walk through the streets themselves.
References

Ballett, A. (2009) Visual Literacy Across the Curriculum. Retrieved from 
               https://youtu.be/XQNbAtK3c3g  October 4, 2017.

Golombisky, K., & Hagen, R. (2010). White Space is not Your Enemy: A Beginner’s Guide to
               Communicating Visually through Graphic, Web & Multimedia Design . Focal Press: New
               York, NY.

Krause, J. (2004). Design Basics Index: A Graphic Designer’s Guide to Designing Effective  
                Compositions, Selecting Dynamic Components & Developing Creative Concepts . HOW
                Design Books: Cincinnati, OH.

Prudential Financial. (2017) History. Retrieved from                http://corporate.prudential.com/view/page/corp/31790 on October 14, 2017.

Tettamanti, Steven; Amemasor, James; and Guderian, Greg. Interview with the New Jersey
             Historical Society. September 19, 2015

Tuesday, October 10, 2017

MMP Proposal

Hello.  Please view my proposal using the following link:

https://drive.google.com/drive/u/0/folders/0B8H7wVUeR1yiSzA5eWQ0SnpMS1E


Monday, October 9, 2017

Week 5 Blog - Crop Exercise/Color Echo

The following video highlights the work I completed regarding the Crop Exercise and the Color Echo Exercise





Golombisky, K., & Hagen, R. (2010). White Space is not Your Enemy: A Beginner’s Guide 
      to Communicating Visually through Graphic, Web & Multimedia Design . Focal Press: New
      York, NY.

Krause, J. (2004). Design Basics Index: A Graphic Designer’s Guide to Designing Effective 
     Compositions,   Selecting Dynamic Components & Developing Creative Concepts . HOW Design 
      Books: Cincinnati, OH.

Week 5 Blog - Border Variations

The photo I used was a panoramic image of a colonial fort in the foreground and a bay lined with palm frees in the background right before sunset. 

A.            Nostalgic – The lack of definition and blurred effect gives the impression of a 
                                  memory

B.             Editorial – Formal and dark border brings out the darkness of the structure in the
                                  foreground, also formality of straight black edges would be part of a 
                                  structured piece like an article as opposed to a poster

C.             Casual – Light colored frame to give definition but not strict as there are palm trees
                              in the background and the dark structure in foreground is prominent; 
                              attempt to give some balance

D.            Spotlight –  The smaller, circular frame focuses the viewer on the contrast between  
                                   the light of the left margin of the picture and the dark color of the                                         structure in the foreground

E.             Scrapbook – the double and alternate color border gives impression of a 
                                    photographic frame. The dark outer border tones down the yellow and                                white color schemes, but the white border doesn’t make the image too
                                    dark

F.             Coastal Chic – Light colored frame to reflect lightness of the mood, but still some 
                                       structure; the lighter color choice reflects the light in the image

References

Golombisky, K., & Hagen, R. (2010). White Space is not Your Enemy: A Beginner’s Guide to
       Communicating Visually through Graphic, Web & Multimedia Design . Focal Press: New
       York, NY.


       Krause, J. (2004). Design Basics Index: A Graphic Designer’s Guide to Designing Effective  
             Compositions, Selecting Dynamic Components & Developing Creative Concepts . HOW 
             Design Books: Cincinnati, OH.


Tuesday, October 3, 2017

Cassandra Arnold MDMC


I am designing a unit where students will use qualitative and quantitative research methods and digital tools to explore a civic, environmental or historical issue impacting their community. The project will occur in several phases and suggestions for how multimedia tools can be used in data collection, analysis and reporting will be discussed. Students can better understand how scholarship can be researched from a more nuanced perspective.

Prototyping and brainstorming will be an integral part of the assignment, and analyses of multimedia apps will help improve their participatory learning capabilities.  As noted by Walker, Jameson, and Ryan, the skills required to function in a more participatory culture involves more judgement and assessment of data that is not clearly discernible (Walker et. al., 2010). For example, data can be verbal or visual. Also, there is a psychological or emotional component to social issue might not be articulated properly using traditional statistics, rather recorded interviews and images.  Photojournalism is another form of presenting important community issues. Also by incorporating multimedia into the analysis of a civic or historical community issue that might have complexity reinforces the importance some important 21st century skills such as collaboration, critical thinking, engagement.


The following is my analysis of the tools I identified thus far for creating this project and my screencast summary: 

Photoshop Express ---Video Toolbox.com --- Soundation

https://www.youtube.com/watch?v=SQVQASMHs5M


All the apps can assist in the summation and presentation of data in concise, yet engaging formats. All tools need to be free as I want to try to limit socioeconomic burdens from students and administrators. The access to the underlying data can be extracted and transferable so students can collaborate in virtual communities (email, google drive, Dropbox) It also helps mitigate the issues with additional travel time, expense or inability to coordinate schedules to work on assignments. 

To summarize my thoughts regarding suggestions for use, I used the following ratings scale across the different criteria.  

Legend  5Useful Feature0Indifferent Feature6Lackluster Feature

My detailed comments are summarized in the charts below

Criteria
Adobe Photoshop Express
(Still media)  

MUST USE
Comments
Ease/Flexibility
5
Variety of standard and custom editing features to accommodate drawings, photographs, jpeg files, etc.  Cropping templates that accommodate several popular social media sites (e.g. Twitter, Instagram, Facebook, etc.)

Mobile version
User Friendly
5
Basic editing features found in typical photo editing app.
Snapshots/Help
0
Efficient/ Reset to original feature
Reliability
0
No file manager
Safety
5
On device so user has control, potential for hacking is based on your firewall capabilities
Time
5
Near instant turnaround time to apply edits





Criteria
VideoToolbox.com
(Moving Media)

MUST USE
Comments
Ease/Flexibility
5
Variety of edit capabilities like split video, merge video, crop video; at least 8 file formats available

Navigation through the different menu options Additional capabilities like creating thumbnails

User Friendly
5
The descriptions of the menu options are simple and a glossary is clearly available on home page
Snapshots/Help
5
Video library for all features, but they run very quickly.
Reliability
0
A file manager stores past projects for future use
Safety
0
Pop-ups ads tend to occur when you use less frequent features like convert file formats.
Time
6
Processing is extremely slow, even though output is good




Criteria
Soundation
(Audio Media)

POSSIBLE USE
Comments
Ease/Flexibility
5
Enormous preset menu of sounds and instruments that can be leveraged by novices or musician. Can create or remix music, although importing music requires a paid subscription.


User Friendly
0
When user logs on the default location is catalog of paid/add-on section. Not immediately clear that you need to navigate to another menu option.

Snapshots/Help
6
Tutorials are poor screen shots that have misinformation and is potentially outdated
Reliability
0
Site appears available when access
Safety
0
Potential for hacking is based on your firewall capabilities
Time
5
The sounds are uploaded immediately and files saved under projects for future use within the session.




Walker, S., Jameson, J., & Ryan, M. (2010). Skills and strategies for e-learning in 
      participatory  culture. Rethinking Learning for a Digital Age: How Learners are Shaping
     Their Own Experience. Routledge: New York, NY.